In Every Dream Home A Heartache: The death and rebirth of the smart home

Smart homes have been successful in concept but a failure in execution or use. This problem is usually not one of technology, but of interaction and interface design--we can build a Smart Home, but who wants to use it and how? Smart home concepts have so far been designed in-house in r&d departments of large companies with very rigid use scenarios or pre-designed environments and technology infrastructures.

Homesense brings the open collaboration methods of online communities to physical infrastructures in the home. Instead of having products forced on them through a top-down design process, selected households will create their own smart homes and live with the technologies that they have developed themselves without any prior technical expertise throughout Autumn 2010. This talk will discuss the process of conducting open exploratory research around open source hardware tools and user engagement.

About Georgina

Georgina Voss is a researcher and teacher who specialises in technology and innovation management. She holds an MSc and a PhD in Science and Technology Policy from SPRU, University of Sussex, where she has also convened undergraduate courses in Project Management and Ethics, Corporate Social Responsibility, and Innovation and Entrepreneurship. Georgina has over 10 years of research experience for organisations including MIT, NESTA, Wired UK, Oxford University, the Human Genetics Commission, BERG and the South-East England Development Agency; the focus in these research projects has included innovation dynamics in the creative industries, UK and EU science and technology policy, public understanding of genetics, the history of the UK wireless sector, and user-led and outlaw innovation and design practices.

Making life playable

Katy will be talking about making life playable, and specifically about Chromaroma, a pervasive online game played in the real world - which makes the London Underground a playing field, with your Oyster card as the controller.

About Katy

Katy Lindemann is a strategist and creative geek. She dabbled in theatre producing, did a stint as a magician's assistant and despite a burning ambition to reform the A-team, ended up as an advertising planner. Following stints at the Guardian and PHD she ended up at Naked Communications, where she develops social ideas and communications strategies for smart folks like Nokia, Coca Cola, Vodafone and the COI.

Katy is a founder member of the IPA Social group, guest lecturer at Bournemouth University, co-organiser of GameCamp and has the dubious honour of being one of the first ever UK bloggers, having started blogging in 2000 when it was still called weblogging and people thought it would never take off.

Her mum still doesn't really understand what she does.

The Dark side of user-generated content

In this age of consumer empowerment, is there another creative team working on your brand? Or are there thousands? And are these rogue art directors, copywriters and technologists Brand Evangelists — or Brand Enemies?

About Candace

Candace started her digital career in 1995 when her first ad banner for AT&T got a 35% click through. As Creative Director for Digitas, Modem Media and Ogilvy Interactive, she had the good fortune to help a wide variety of iconic brands — including Disney, Kraft, DietCoke Kodak, Sony, Amex — get online. At H&K, Candace works with clients & teams across all agency sectors on creative communication strategies. Earned media has always been social media. So her job includes keeping clients up to speed with the evolving tech platforms, but her ongoing field of study is human nature. Candace lives on Brand Street and also blogs here and here. But mostly here.

Data Gold-mining

Little brain tickler for what this openness and transparency lark couldmean for every industry. How can open data provide everyone with a rich stream of renewable and sustainable resource for business and life.

About Emma

Emma is a founding Director of Rewired State Ltd and has spent the last 12 years wringing information out of government from the inside, and guerrilla style scaffolding of the infrastructure necessary for open data and digital communication transparency in the public sector. (The JFDI school of thought.)

My digital journey at ogilvy - considering I'm a traditional ad chick!

About Nicole

Beginning 23 years ago, Nicole’s career in advertising took her to two of London’s most renowned and creative agencies; Simons Palmer and GGT. In 2000, with a brief from the Chairman to “bring the agency into the 21st century”, Nicole joined Ogilvy London where she now works as the Director of Innovative Solutions. In 2005, Nicole’s drive for innovation grew to encompass the agency’s new media projects and campaigns; encouraging Adventure Ecology to flood Second Life to raise awareness of global warming, Fanta to develop a mosquito-sound mobile application for kids and IBM to be one of the first to advertise on digital escalator panels.

The Power of Open Data

Working at Cabinet Office for the UK governments overarching Digital Engagement Team, Tiffany was part of the team with Sir Tim Berners Lee that launched the governments data repository data.gov.uk. Tiffany will share how it was launched and learning for any organisation opening their data as well as key drivers in the worldwide open data movement and what needs to happen in the future to ensure that the power of open data is realised to create a real economy around data sharing.

About Tiffany

Tiffany is the Head of Public Participation for the UK Government based in Cabinet Office and COI, the first role of this kind in the UK, responsible for ensuring the UK government makes measurable progress in how it engages with the public online in order to deliver better public services and training all civil servants how to use social media.

She works with European and the 5 Nations governments to help develop their citizen e-communications offering.

Tiffany works with FTSE 500 companies to energise and motivate employees, applying behavioural change and communication strategy to motivate individuals through company mergers or organising bespoke field pursuits to enable better team cohesion.

Drive me to the moon

Not much else we can say about this one! You'll just have to come and find out what this title actually means. It's a surprise!

About Katie

Katie has 15 years experience of working out what people want to do and how in digital environments - online and offline. She's worked at Channel 4, the Science Museum and Thomson Publishing but is now the Head of the Digital Plannign team at Imagination. She enjoys the challenges of creating physical/digital experiences.

A New Frontier: Where Digital Meets the Physical World

As the digital world starts to become much more commonplace in the physical world, there are an increasing number of creative opportunities that can be exploited. What was science fiction as little as 5 years ago is now starting to appear in our lives. I’ll be exploring some of the ways this can be exploited, from internet enabled ‘50s technology through to holograms on the Tube!

About Gavin

Gavin Brook is an experienced internet professional who’s been in the industry for 15years. He’s worked within several industry sectors and is currently Technology Director at Albion London, where he directs technical creativity and strategy.

The making of SCAMP

Sonia will be talking about the making of SCAMP. Where the creative ideas came from and how they were applied.

About Sonia

Advertising and Brand Management students, graduating this year from Staffordshire University. Creative thinkers, strategist and planners; hoping to succeed in the advertising industry.

Simple Minds - visualising collective thought

Recently, the brand strategist Marty Neuemeir posted a tweet asking 'By building the information sphere, are we layering a shared artificial brain over our biological ones?' Jenni Lloyd of NixonMcInnes will use a tool built to show the conversation generated by TV events to explore this concept.

About Jenni

Jenni Lloyd heads up the strategy practice at NixonMcInnes, a democratically-run consultancy specialising in all things digital and social. A digital veteran, she built her first website in 1995 - for Unilever. This lead to a stint with the BBC where she designed the first Top of the Pops website and developed an interest in interactive TV.

Maternity leave and a move to Brighton saw a shift in focus, away from design and into strategy and account direction for a diverse range of clients. Fascinated by the emerging social trend she then joined NixonMcInnes, where she was instrumental in the agency’s evolution into social specialists in 2006. Jenni now leads the team responsible for helping major corporate clients such as Coca-Cola, TUI and Channel4, find their feet in the new social realm.

Jenni is a speaker at a range of industry conferences and delivers the Social Media module for the IDM Certificate in Digital Marketing.She is the mother of two children devoted to Club Penguin, Moshi Monsters, Neopets and all things online, a proud resident of Brighton and keen on a nice cup of tea…